Corporate Video Production
Morgan and Preston provides Corporate Video Production services to modern businesses to create a professional persona of their Corporate Brand.
Due to the advent of the internet, corporate video production is no longer directed only at employees and stockholders. Now corporate videos for are everyone, both in the company and outside it as well. Corporate video content has become a significant factor for search engine optimization on sites such as Google and Yahoo. It also significantly increases brand trust and loyalty. With this in mind, companies are increasingly electing to create corporate video content for their websites.
Morgan & Preston in an international, multi-language, multi-disciplinary company with expertise in all forms of media production. Corporate video production is one of our primary specialties. As with all of our services, our team always delivers your vision within budget, on time and with the highest production values in the business. For more information, keep reading as we delve into the many benefits of corporate video production. Otherwise, please feel free to contact us anytime about your next project.
Why Corporate Video is so Important
Video has always been a key component of most major marketing campaigns, ever since the invention of television. Previously, the implementation of video content required significant budgetary allowances and allocations. Now that 4G mobile networks have nearly 100% penetration in developed markets, video is becoming exponentially more important as well as more affordable. Both production and distribution are easier than ever, limited less by equipment than by imagination and direction. As more smartphone users spend more of their daily lives watching video, the time has never been better to generate more corporate video content.
A corporate video is not necessarily aimed at a particular target demographic with explicit marketing intentions. Nevertheless, it still boosts marketing potential. Corporate video production includes overview videos, staff training videos, promotions, and investor relations content. Other corporate videos can provide market updates, product demos, executive proposals, and customer testimonials. These kinds of videos convey professionalism to website visitors, potential customers, investors, and audiences, in addition to the primary intent of the content.
Shooting Your Corporate Video
As production equipment has been improved and innovated, the time has never been better to expand corporate video content. Video has grown ever more imaginative as ease of access has increased and more corporate content has been produced. Nevertheless, the more skillful and careful planning that goes into a corporate video shoot, the more extraordinary the final cut. Planning out shots, angles, scenery, storyboarding and scripting are all key components of a good production approach.
Companies such as Morgan Preston break down corporate video production into a three-stage process. These three stages are pre-production, production, and post-production. The more we take care of in pre-production, the more streamlined the next two stages of the process become. This is a significant budgetary factor, and Morgan and Preston pay special attention to planning in order to attain results that are above expectations. The pre-production process typically starts with meetings with clients. Then it moves on to treatments, budgets, scripts, and storyboards. Every step of the way, careful attention is paid to the specific needs of each client.
How Corporate Video is Different from Marketing
In this manner, corporate videos serve multiple purposes. A corporate video conveys a company’s values and core mission. Corporate video production also has the potential to reach audiences beyond those initially targeted. This content conveys vision as well as helping multiple demographics learn more about what a company is about and its culture. Corporate videos also have the benefit of attracting both new employees and new customers simultaneously. Overall, marketing videos tend to be shorter in duration and more targeted at selling a specific product or service. Corporate videos, on the other hand, convey more about who works at a company, how a company produces its product, and what the company vision is.
Thanks for reading our introduction to corporate video production. Morgan and Preston is always here, so please contact us anytime and share your vision with us. We provide prompt quotations and are happy to answer any questions you may have.
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