Viral Marketing Video
Viral marketing is a way to reach audiences far and wide, often overnight. Morgan and Preston can create your brands next set of viral contents.
Before the internet, marketing video content reached viewers and then stopped there, before ‘going viral’. This was because consumers had no way to publicly like and share content with one another besides word of mouth. Now, the game has changed. Overnight, deftly crafted marketing campaigns can reach millions of viewers via social media networks.
Viral marketing videos are now a form of advertising that even the largest multinational corporations in the world are embracing. As part of diversified platforms, viral marketing is an indispensable tool for enterprising marketing divisions. Highly cost-effective and efficient, viral marketing crosses demographics and reaches all corners of the internet. Morgan and Preston are proud to offer viral marketing video production services. Our clients continue to tap into the vast potential of this marketing format with great success. Feel free to reach out to us at any time with inquiries or questions by filling out the form below, calling or emailing. Keep reading to learn more about how our boutique agency can help you produce the best possible viral marketing video.
Planning Your Viral Marketing Video
Viral marketing videos typically require a lower budget than broadcast television commercials. However, that doesn’t detract from the importance of the planning stages of production, typically called pre-production. It is during this pivotal time that Morgan and Preston work closely with clients to formulate a strong creative vision. Here we will create scripts, storyboards, and shot lists while communicating with clients directly. We also pay careful attention to talent casting, scene design, and location scouting.
The pre-production phase of production is the foundation of all that is to come. Morgan and Preston always pay careful attention to detail in this stage. With hard work and diligence, Morgan and Preston join forces with our clients to build this foundation for success in the later stages of production: principal photography and post-production. At every step of the way, we never take shortcuts and we treat each aspect of production as a work of art.
Shooting Your Viral Marketing Video
No other stage of the production process is more laborious than principal photography. It is during this important stage of production that various departments coalesce into one adaptable, mobile production unit. This includes the art department, wardrobe, camera crew, gaffers, and sound crew. If there are multiple locations, then logistics become more of a factor. Transportation, lodging, and catering must be secured within a budget. This stage of production also includes location management.
Some viral marketing videos are shot with a minimal crew and using hand-held cinematography for a natural, documentarian look. Others use full production gear such as dollies, cranes, and Steadicams for a more cinematic feel. This is something that is discussed and decided upon in pre-production. Much depends on the unique needs of each particular project, and Morgan and Preston fully engage with our clients to produce work that reaches the hearts and minds of viewers.
Editing Your Viral Marketing Video
The third and final stage of production is called post-production, and this is where the creative vision really starts to take shape. At this stage, the director, producers, and clients all focus heavily on the pacing, tempo, and narrative arc of the final product. Sometimes, the vision shifts at this stage. On other projects, the final work will match the script and storyboards almost exactly. Morgan and Preston always remain flexible and adaptable to our client’s specific needs. We understand that each brand needs to leave a distinct, one of a kind impression on audiences and viewers.
If you have any questions, quotation requests, or inquiries, feel free to contact us at any time. Morgan and Preston remain your key viral marketing video allies in the Asia Pacific region. We look forward to hearing how we can support your marketing needs.
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