Television commercials (TVC) Production

Morgan and Preston has produced award winning – creative Television Commercials. Find out the essentials for producing the best performing TVCs.

Television Commercials (TVCs) are increasingly competing for viewer’s attention with emerging digital media outlets. There is only so much time in the day, and audiences can’t watch everything on broadcast television and streaming video services both. Yet, still Television Commercial content remains prestigious.

Morgan and Preston is a boutique production company catering to discerning clients from around the globe. Our previous clients have included luxury brands as well as major multinational corporations looking to make inroads into emerging markets. We truly understand the power of broadcast television and how it is still a major player in modern media ecosystems. Contact us anytime to learn more about how Morgan and Preston can help you realize your unique advertising vision. Fill out the form below, call or email. Keep reading to learn more about the powerful advertising potential of Television Commercials.

Why Television Commercials (TVCs) Are Still Important

The fact of the matter remains that 78% of households still consume satellite or cable broadcast television. Furthermore, TV remains the most effective form of advertising compared to Facebook and Youtube. This is because of the prestigious pedigree of Television Commercial content. While fewer viewers might be watching TVCs overall, viewers are still more likely to pay attention to a TVC than they are to an ad on a streaming service.

There is no way to ignore that there has been a recent major shift to digital online advertising and streaming services. Especially younger generations such as Millenials and Generation X’ers are spending more time on the internet. However, the most successful companies are diversifying their marketing strategies. This diversification still includes Television Commercials, because television will remain a major medium for a very long time.

Planning Your Television Commercials

Every stage of the Television Commercial production process is of paramount importance. A TVC is a composition that musters the efforts of dozens of production staff to achieve ultimate success. From pre-production stages such as storyboarding, to post-production editing and mixing, Morgan and Preston is there every step of the way. We provide support for all aspects of production, always keeping in mind the unique advertising needs of each client.

Pre-productionis the foundation of any TVC shoot. From the initial planning stages, Morgan and Preston help to carefully craft each client’s vision. We spend more time than average listening to input from clients and really zeroing in on strong narrative choices. With scripts and storyboards in hand, it’s time to move on to the most labor-intensive aspect of production: principal photography. At each ensuing stage, adhering to exacting standards of preparation will pay off.

Shooting Your Television Commercial (TVC)

Post-Production and Editing

While it may be a relief that principal photography was a resounding success, the job doesn’t stop there. In fact, many directors and producers will agree that the editing room is where the real work is done. While planning was of utmost importance, and principal photography was laborious, post-production is where it all comes together. The editing room is where creatives assemble their composition into an operatic symphony of sights and sounds.

Other key aspects of post-production include Foley (sound effects), color correcting, scoring, and ADR (automated dialogue replacement). This is also the stage where Television Commercial projects will add credits, logo overlays, and special effects. As always, Morgan and Preston provide complete support. We have in-house editing suites and consummate professionals who will labor day and night until perfection is achieved. Please do contact us at any time with inquiries. We look forward to working on your behalf.