Social Media Video Production
Social media video production is one of Morgan and Preston’s boutique production services. Reach and Engage your audiences today!
There is no way to ignore the outright explosion of social media video production content online. Every new startup company is creating video content in order to gain brand recognition. Meanwhile, established brands are also staying relevant by creating unique and interesting videos to reach their audiences. And audiences are responding. The results are nothing short of astounding.
Between 2016 and 2017, branded video content has increased by 99% on YouTube and a miraculous 258% on Facebook. Even Mark Zuckerberg, CEO of Facebook, has chimed in by stating “I see video as a megatrend”. There is no arguing with those statistics and a statement like that from such an industry insider. Any company that is not regularly engaged in social media video production risks falling behind. Morgan and Preston recognize this sheer power of social media videos, and we respect that power. We regularly work closely with clients to create content that leaves a lasting audience impression. If you have any questions or inquiries, fill out the form below, call, or email anytime. Read on to learn more about social media video!
Planning Your Social Media Video
Social media video production typically requires a lower budget than films or broadcast television commercials. However, that doesn’t detract from the importance of the planning stages of production, typically called pre-production. It is during this pivotal time that Morgan and Preston work closely with clients to formulate a strong creative vision. Here we will create scripts, storyboards, and shot lists while communicating with clients directly. We also pay careful attention to talent casting, scene design, and location scouting.
The pre-production phase of production is the foundation of all that is to come. Morgan and Preston always pay careful attention to detail in this stage. With hard work and diligence, Morgan and Preston join forces with our clients to build this foundation for success in the later stages of production: principal photography and post-production. At every step of the way, we never take shortcuts and we treat each aspect of production as a singular work of art.
Shooting Your Social Media Video Production
No other stage of the production process is more laborious than principal photography. It is during this important stage of production that various departments coalesce into one adaptable, mobile production unit. This includes the art department, wardrobe, camera crew, gaffers, and sound crew. If there are multiple locations, then logistics become more of a factor. Transportation, lodging, and catering must be secured within a budget. This stage of production also includes location management.
Some social media video production projects are shot with a minimal crew and a hand-held, natural, documentarian look. Others use full production gear such as dollies, cranes, and Steadicams for a more cinematic atmosphere. This is something that is discussed and decided upon in pre-production. Much depends on the unique needs of each particular project, and Morgan and Preston fully engage with our clients to produce work that reaches the hearts and minds of viewers.
Editing Your Social Video
The third and final stage of production is called post-production, and this is where the creative vision really starts to take shape. At this stage, the director, producers, and clients all focus heavily on the pacing, tempo, and narrative arc of the final product. Sometimes, the vision shifts at this stage. On other projects, the final work will match the script and storyboards almost exactly.
Morgan and Preston always remain flexible and adaptable to our client’s specific needs. We understand that each brand needs to leave a distinct, one of a kind impression on audiences and viewers. If you have any questions, quotation requests, or inquiries, feel free to contact us at any time. Morgan and Preston remain your key social media marketing video production allies in the Asia Pacific region. We look forward to hearing how we can support your marketing needs.
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