YouTube Video Production
Morgan and Preston specializes in YouTube Video Production to present your brand professionally in open Social Media Network such as YouTube.
As mentioned in our social media and viral marketing articles, social media video production is a wonderful tool. It enables companies and brands to reach audiences in ways that no other established medium can. And YouTube is the best social media outlet for video, with numbers to support that claim. YouTube is the internet’s second most heavily trafficked search engine, after its parent company, Google. Not only that, but 83% of marketers who have published content on YouTube have found it to be an effective strategy.
The power and reach of YouTube video production simply cannot be ignored. Companies now have an avenue to share not just marketing content but also corporate video and behind the scenes video. Morgan and Preston recognize that YouTube is such a powerful online video production content distribution channel. We are a boutique agency that works closely with our clients to generate content that accurately represents brand values and principles. If you have any questions, quotation requests, or inquiries, please contact us using the form below or via email or phone call. Read on to learn more about how we can help your next YouTube video production achieve resounding success!
Planning Your YouTube Video
YouTube video production projects typically require a lower budget than broadcast television commercials. However, that doesn’t detract from the importance of the planning stages of production, typically called pre-production. It is during this pivotal time that Morgan and Preston work closely with clients to formulate a strong creative vision. Here we can create scripts, storyboards, and shot lists while communicating with clients directly. We also pay careful attention to talent casting, scene design, and location scouting.
The pre-production phase of production is the foundation of all that is to come. Morgan and Preston always pay careful attention to detail in this stage. With hard work and diligence, Morgan and Preston join forces with our clients to build this foundation for success in the later stages of production: principal photography and post-production. At every step of the way, we never take shortcuts and we treat each aspect of production as a singular work of art.
Shooting Your YouTube Video Production
No other stage of the production process is more laborious than principal photography. It is during this important stage of production that various departments coalesce into one adaptable, mobile production unit. Much depends on the scale and scope of the client’s creative vision. Principal photography can include working with an art department, wardrobe, camera crew, gaffers, and sound crew. If there are multiple locations, then logistics become more of a factor. Transportation, lodging, and catering must be secured within a budget. This stage of production also includes location management.
Some YouTube video production projects are shot with minimal crew and hand-held cinematography for a natural, documentarian look. Others use full production gear such as dollies, cranes, and Steadicams for a more cinematic feel. This is something that is discussed and decided upon in pre-production. Much depends on the unique needs of each particular project, and Morgan and Preston fully engage with our clients to produce work that reaches the hearts and minds of viewers.
Editing YouTube Videos
The third and final stage of production is called post-production, and this is where the creative vision really starts to take shape. At this stage, the director, producers, and clients all focus heavily on the pacing, tempo, and narrative arc of the final product. Sometimes, the vision shifts at this stage. On other projects, the final work will match the script and storyboards almost exactly.
Morgan and Preston always remain flexible and adaptable to our client’s specific needs. We understand that each brand needs to leave a distinct, one of a kind impression on audiences and viewers. If you have any questions, quotation requests, or inquiries, feel free to contact us at any time. Morgan and Preston remain your key viral marketing video allies in the Asia Pacific region. We look forward to hearing how we can help support your YouTube video production needs.
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